Privacy Policy

Last updated: March 2026

1. Who We Are

AI Lead Builder (aileadbuilder.com) is operated by Asmal Digital, a Delaware LLC based in the United States. Throughout this policy, "we," "us," and "our" refer to Asmal Digital and AI Lead Builder.

If you have questions about this policy or how we handle your data, contact us at [email protected].

2. Information We Collect

Information You Provide

• Account information: Name, email address, phone number (optional), and business type when you sign up or fill out a form on our website.

• Payment information: Credit card details, billing address, and transaction records. Payment information is collected and processed directly by our payment processors (Stripe and PayPal). We do not store your full credit card number on our servers.

• Communications: Any messages, emails, or information you send us through support channels, forms, or coaching calls.

Information Collected Automatically

• Usage data: Pages visited, features used, time spent on pages, click patterns, and navigation paths.

• Device and browser data: IP address, browser type and version, operating system, screen resolution, and device type.

• Session recordings: Anonymized recordings of how you interact with our website, including mouse movements, clicks, and scrolling behavior (collected via Microsoft Clarity).

• Referral data: How you arrived at our site, including referring URLs, search terms, and advertising campaign identifiers.

3. How We Collect Your Information

• Website forms: Sign-up forms, contact forms, and opt-in forms powered by GoHighLevel.

• Payment processing: Checkout and subscription billing handled by Stripe and PayPal.

• Analytics tools: Google Analytics 4 and Microsoft Clarity collect usage and behavioral data when you visit our website.

• Advertising pixels: Meta (Facebook) Pixel tracks conversions and website activity for advertising purposes.

• Call recordings: Coaching calls and sales calls may be recorded and transcribed using Fireflies.ai. You will always be notified before any call is recorded.

4. How We Use Your Information

We use the information we collect for the following purposes:

• Service delivery: To create and manage your account, provide access to our platform, deliver course content, and facilitate community features.

• Billing and payments: To process subscription payments, issue invoices, handle refunds, and manage your billing history.

• Email marketing: To send you product updates, educational content, promotional offers, and service announcements. You can unsubscribe at any time.

• SMS marketing: To send text messages related to our services, only with your explicit opt-in consent. You can opt out at any time by replying STOP.

• Analytics and improvement: To understand how our website and platform are used, identify issues, and improve the user experience.

• Advertising: To measure the effectiveness of our advertising campaigns and deliver relevant ads to you on other platforms.

• Customer support: To respond to your inquiries, troubleshoot problems, and provide assistance.

• Legal compliance: To comply with applicable laws, regulations, and legal processes.

5. Third-Party Service Providers

We work with trusted third-party service providers to operate our business. Each provider only accesses the data necessary to perform its specific function. We do not sell your personal information to any third party.

CRM and Marketing

• GoHighLevel: Our customer relationship management (CRM) platform. Processes your name, email, phone number, form submissions, and marketing preferences. Handles email and SMS delivery, form hosting, and marketing automation.

Payment Processing

• Stripe: Processes credit card payments, manages subscriptions, and handles billing. Receives your name, email, payment card details, and billing address. Stripe is PCI-DSS Level 1 certified. Stripe Privacy Policy.

• PayPal: Processes payments and invoices. Receives your name, email, and payment details when you choose PayPal as a payment method. PayPal Privacy Policy.

Analytics

• Google Analytics 4 (GA4): Collects anonymized website usage data including pages visited, session duration, traffic sources, device information, and geographic region. Does not receive your name or email. Google Privacy Policy.

• Microsoft Clarity: Records anonymized user sessions (mouse movements, clicks, scroll depth) and generates heatmaps. Used to understand how visitors interact with our site and identify usability issues. Does not capture keystrokes in password fields or sensitive form inputs. Microsoft Privacy Statement.

Advertising

• Meta (Facebook) Pixel: Tracks website visits, conversions, and user interactions for advertising measurement and optimization on Meta platforms (Facebook and Instagram). Collects device data, browser information, and interaction events. Meta Privacy Policy.

Call Transcription

• Fireflies.ai: Used to record and transcribe coaching calls, sales calls, and strategy sessions. Only activated with prior notice to all participants. Receives audio recordings and generates text transcripts. Fireflies.ai Privacy Policy.

Hosting and Infrastructure

• Vercel: Hosts portions of our website. Processes standard web server data including IP addresses, request URLs, and browser information. Vercel Privacy Policy.

• Cloudflare: Provides content delivery network (CDN) services, DDoS protection, and security. Processes IP addresses and request data to protect our website from malicious traffic. Cloudflare Privacy Policy.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies. A cookie is a small text file stored on your device when you visit a website.

Types of Cookies We Use

• Essential cookies: Required for the website to function properly. These handle session management, security, and basic functionality. You cannot opt out of essential cookies.

• Analytics cookies (Google Analytics 4): Help us understand how visitors use our website by collecting data on page views, session duration, and traffic sources. This data is aggregated and anonymized.

• Session recording cookies (Microsoft Clarity): Enable anonymized session recordings and heatmap generation to help us improve the user experience.

• Advertising cookies (Meta Pixel): Track conversions from our Facebook and Instagram ads, enable remarketing, and help us measure advertising effectiveness.

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling certain cookies may affect the functionality of our website. You can also opt out of specific tracking:

• Google Analytics: Google Analytics Opt-Out Browser Add-On

• Meta Pixel: Adjust your ad preferences in your Facebook Ad Settings

7. Your Rights Under the GDPR (European Users)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have specific rights under the General Data Protection Regulation (GDPR) and equivalent local laws.

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contract performance: Processing necessary to deliver the services you have subscribed to, including account creation, platform access, and billing.

• Legitimate interest: Processing necessary for our legitimate business interests, such as improving our services, preventing fraud, and conducting analytics. We balance these interests against your rights and freedoms.

• Consent: Processing based on your explicit consent, such as email marketing, SMS marketing, and the use of non-essential cookies. You may withdraw consent at any time.

• Legal obligation: Processing required to comply with applicable laws, such as tax reporting and record-keeping.

Your Rights

• Right of access: You can request a copy of the personal data we hold about you.

• Right to rectification: You can ask us to correct any inaccurate or incomplete personal data.

• Right to erasure ("right to be forgotten"): You can request deletion of your personal data where there is no compelling reason for us to continue processing it.

• Right to restrict processing: You can ask us to suspend processing of your personal data in certain circumstances, such as while we verify its accuracy.

• Right to data portability: You can request a machine-readable copy of the personal data you provided to us, so you can transfer it to another service.

• Right to object: You can object to processing based on legitimate interests or for direct marketing purposes. If you object to marketing, we will stop immediately.

• Right to withdraw consent: Where processing is based on consent, you can withdraw that consent at any time. This does not affect the lawfulness of processing carried out before withdrawal.

How to Exercise Your Rights

To exercise any of these rights, email us at [email protected] with the subject line "GDPR Request." We will respond within 30 days. We may ask you to verify your identity before processing your request. There is no fee for exercising your rights, unless a request is clearly unfounded or excessive.

You also have the right to lodge a complaint with your local data protection authority if you believe we have not handled your data appropriately.

8. Your Rights Under the CCPA (California Residents)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

Your Rights

• Right to know: You can request details about the categories and specific pieces of personal information we have collected about you, the sources of that information, our purposes for collecting it, and the third parties with whom we share it.

• Right to delete: You can request deletion of the personal information we have collected from you, subject to certain exceptions (such as data needed to complete a transaction or comply with legal obligations).

• Right to opt out of sale: We do not sell your personal information. We have never sold personal information, and we have no plans to do so.

• Right to non-discrimination: We will not deny you services, charge different prices, or provide a different quality of service because you exercised your privacy rights.

• Right to correct: You can request that we correct inaccurate personal information we hold about you.

• Right to limit use of sensitive personal information: If applicable, you can direct us to limit how we use sensitive personal information.

How to Exercise Your Rights

To submit a CCPA request, email us at [email protected] with the subject line "CCPA Request." We will verify your identity and respond within 45 days. You may also designate an authorized agent to submit requests on your behalf.

9. Email and SMS Marketing (CAN-SPAM and TCPA Compliance)

Email Marketing

We comply with the CAN-SPAM Act and equivalent international regulations. Every marketing email we send includes:

• A clear identification of the message as an advertisement (where applicable).

• Our valid physical mailing address: Asmal Digital LLC, Delaware, United States.

• A working unsubscribe link that processes your request within 10 business days.

You can unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link in any email or by emailing us at [email protected]. Please note that even after unsubscribing from marketing emails, you may still receive transactional emails related to your account, billing, or service updates.

SMS Marketing

We only send SMS marketing messages to individuals who have provided explicit opt-in consent. You can opt out of SMS messages at any time by replying STOP to any message, or by contacting us at [email protected]. Message frequency varies. Standard message and data rates may apply.

10. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, or as required by law.

• Active subscribers: Your account data, usage data, and billing records are retained for the duration of your subscription.

• After cancellation: We retain billing records and basic account information for 2 years after cancellation to meet business record-keeping and tax reporting obligations.

• Marketing contacts: If you opted in to marketing communications but never became a subscriber, we retain your contact information until you unsubscribe or request deletion.

• Analytics data: Aggregated and anonymized analytics data may be retained indefinitely, as it cannot be used to identify you.

• Call recordings and transcripts: Coaching call recordings and transcripts are retained for 12 months, unless a longer retention period is required for ongoing service delivery.

• Payment records: Transaction records are retained for 7 years as required by tax and financial regulations.

You can request deletion of your data at any time by emailing [email protected]. Deletion requests will be processed within 30 days, subject to any legal retention requirements.

11. Data Security

We take reasonable technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption: All data transmitted between your browser and our website is encrypted using TLS/SSL (HTTPS). Sensitive data is encrypted at rest where applicable.

• Secure payment processing: Payment information is handled exclusively by PCI-DSS compliant processors (Stripe and PayPal). We never store your full credit card number on our systems.

• Access controls: Access to personal data is restricted to authorized personnel who need it to perform their job functions.

• Infrastructure security: Our website is protected by Cloudflare's security services, including DDoS protection, Web Application Firewall (WAF), and bot management.

• Regular review: We periodically review our data collection, storage, and processing practices to ensure ongoing security.

No method of transmission or storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security. If you believe your account has been compromised, contact us immediately at [email protected].

12. Children's Privacy

AI Lead Builder is a business service designed for adults. We do not knowingly collect personal information from anyone under the age of 18. If you are under 18, please do not use our services or submit any personal information.

If we learn that we have collected personal information from a person under 18, we will delete that information promptly. If you believe we may have collected information from a minor, please contact us at [email protected].

13. International Data Transfers

Asmal Digital LLC is based in the United States (Delaware). Some of our third-party service providers operate in other jurisdictions. This means your personal data may be transferred to and processed in countries outside your country of residence.

Specifically, data is processed in the United States by the following providers:

• Stripe (payment processing)

• PayPal (payment processing)

• GoHighLevel (CRM and marketing)

• Vercel (website hosting)

• Google (analytics)

• Microsoft (session analytics)

• Meta (advertising)

• Fireflies.ai (call transcription)

• Cloudflare (CDN and security, with global edge network)

Where personal data is transferred outside your country of residence, we ensure appropriate safeguards are in place. These include reliance on Standard Contractual Clauses (SCCs) approved by the European Commission, adequacy decisions, or other lawful transfer mechanisms. Each of the above providers maintains their own data protection agreements and privacy policies that comply with applicable regulations.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make changes:

• We will update the "Last updated" date at the top of this page.

• For significant changes that materially affect how we handle your data, we will notify you by email or through a prominent notice on our website before the changes take effect.

• Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.

We encourage you to review this policy periodically.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, contact us at:

Asmal Digital
Delaware, United States
Email: [email protected]
Website: aileadbuilder.com

For GDPR or CCPA requests, please include "Privacy Request" in your email subject line. We aim to respond to all requests within 30 days.